Privacy Policy

Privacy Policy

This Privacy Policy explains how Trend, a platform provided by The Colony, collects, uses, and protects your personal information when you use the Trend app. By accessing or using the Trend app, you consent to the collection and use of your information as described in this policy. If you do not agree with this policy, please do not use the app.

1. Information We Collect

We collect the following types of information when you use the Trend app:

• Personal Information: This includes information that you provide when creating an account, such as your name, email address, phone number, and profile information.
• Usage Data: We may collect information about your interactions with the app, such as IP addresses, browser type, operating system, and activity on the platform.
• Device Information: We may collect information about the device you use to access the app, such as device type, operating system version, and unique device identifiers.

2. How We Use Your Information

We use the collected information for the following purposes:

• To create and manage your account.
• To provide and improve our services and features within the app.
• To personalize content and experiences based on your preferences.
• To send you notifications and updates related to the app, including promotional content and information about new features.
• To communicate with you regarding customer service, support, or other inquiries.
• To comply with legal obligations and ensure the security and integrity of the app.

3. Sharing Your Information

We respect your privacy and will not share your personal information with third parties except in the following cases:

• Service Providers: We may share your information with trusted third-party service providers who assist us in operating the app, such as hosting providers, analytics services, and customer support tools. These providers are obligated to maintain the confidentiality of your information.
• Legal Compliance: We may disclose your information if required by law or to comply with legal obligations in the Kingdom of Saudi Arabia, including responding to legal requests, enforcing our terms of service, or protecting the rights, property, or safety of The Colony, its users, or others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring party, subject to the applicable privacy policies.

4. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, please note that no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee the absolute security of your information.

5. Your Rights

Under Saudi Arabian law, you have the right to:

• Access Your Information: You can request access to the personal data we hold about you.
• Update or Correct Your Information: You can update or correct any inaccurate personal information in your account.
• Delete Your Account: You may request the deletion of your account and personal data by contacting us, subject to certain legal obligations and retention periods.
• Withdraw Consent: You may withdraw your consent to our use of your personal information at any time, although this may affect your ability to use certain features of the app.

To exercise any of these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

We may use cookies, web beacons, and similar technologies to track your activity on the app and improve your experience. Cookies are small files stored on your device that help us understand how you interact with the app and allow us to provide personalized content and services.

You can manage your cookie preferences through your device or browser settings. However, please note that disabling cookies may impact the functionality of the app.

7. Children’s Privacy

Trend is not intended for use by children under the age of 13. We do not knowingly collect or solicit personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. Continued use of the app after such changes will constitute your acceptance of the modified policy.

9. Governing Law

This Privacy Policy is governed by the laws of the Kingdom of Saudi Arabia. Any disputes or claims arising from this Privacy Policy will be subject to the exclusive jurisdiction of the Saudi courts.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal information, please contact us at [email protected].

Effective Date: 1/1/2025